{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Sponsored Display ROAS Blind Spot","slug":"the-amazon-ppc-sponsored-display-roas-blind-spot-2","published_at":"2026-07-12T05:33:13+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot-2","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0109.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0109.mp3","summary":"Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lucas and Luna break down how display ads on Amazon get misattributed by last-click logic, why they often look like they're underperforming when they're actually driving upper-funnel conversions, and how to measure true incrementality using pre- and post-exposure analysis. They walk through a real example of a supplement brand that cut Sponsored Display spend based on ROAS, only to see organic and branded search revenue drop by 22 percent over the next two months. The hosts also cover the three campaign types—audiences, product targeting, and content—and when each makes sense. If you've ever been tempted to pause display ads because they don't look profitable, this episode will change how you read the dashboard. #AmazonPPC #SponsoredDisplay #ROAS #BlindSpot #AmazonAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #SellerCentral #Incrementality #Attribution #LastClick #SupplementBrand #DisplayAdvertising #UpperFunnel #AdStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":546,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-sponsored-display-roas-blind-spot-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}