{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Sponsored Brands Video ROAS Blind Spot","slug":"the-amazon-ppc-sponsored-brands-video-roas-blind-spot","published_at":"2026-07-10T05:29:55+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-brands-video-roas-blind-spot","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0105.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0105.mp3","summary":"Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna break down why these ads often get treated as brand-awareness fodder rather than direct-response workhorses, and how a simple creative tweak — a 0.5-second hook, a clear CTA overlay, and a retargeting fallback — can flip the ROAS script. They walk through a real example of a kitchen-gadget seller who saw blended ROAS jump from 2.1x to 4.8x just by restructuring their video campaign around search-intent alignment and bidding on branded plus category terms. The episode also covers a common mistake: assuming video only works for top-of-funnel when the data shows that video ads on detail pages often convert at 3x the rate of display placements. If you are spending on Sponsored Brands video without a search-intent strategy, this is the episode that saves you from burning your ROAS. #AmazonPPC #SponsoredBrands #VideoAds #ROAS #PerformanceMarketing #AmazonAdvertising #Ecommerce #PPCStrategy #DirectResponse #AdCreative #SearchIntent #Retargeting #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing #AmazonSeller #AdBlindSpot Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna br…","key_points":[],"chapters":[],"topics":[],"duration_seconds":485,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-sponsored-brands-video-roas-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-brands-video-roas-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}