{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC ROAS Floor That Saves Your Margins","slug":"the-amazon-ppc-roas-floor-that-saves-your-margins","published_at":"2026-06-11T05:24:32+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0044.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0044.mp3","summary":"Lucas and Luna dive into a critical but often overlooked metric in Amazon PPC: the ROAS floor. Most advertisers chase high ROAS without knowing the minimum return they need to break even or hit profit targets. Using a concrete example of a $15 product with 30% margin, Lucas explains how to calculate your personal ROAS floor based on COGS, Amazon fees, and ad spend. They discuss why a 4.0 ROAS might be amazing for one seller and terrible for another, and how failing to set a floor leads to scaling unprofitable campaigns. Luna pushes back on whether focusing on ROAS misses the bigger picture of total profit, and they land on a framework: ROAS floor for campaign-level decisions, total contribution profit for strategic ones. Practical, numbers-driven, and immediately actionable for any Amazon seller managing PPC. Recorded June 11, 2026. #AmazonPPC #ROAS #PPC #AmazonAdvertising #Ecommerce #AmazonSeller #Profitability #AdSpend #ROASFloor #COGS #AmazonFees #CampaignOptimization #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #DirectResponse Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into a critical but often overlooked metric in Amazon PPC: the ROAS floor. Most advertisers chase high ROAS without knowing the minimu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":355,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-roas-floor-that-saves-your-margins/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}