{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Organic Rank Subsidy You Are Paying For","slug":"the-amazon-ppc-organic-rank-subsidy-you-are-paying-for","published_at":"2026-06-14T17:29:48+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-organic-rank-subsidy-you-are-paying-for","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0052.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0052.mp3","summary":"Lucas and Luna break down a subtle Amazon PPC cost that most sellers miss: the organic rank subsidy, where your own ad clicks inflate your listing's organic placement, then you pay for that same placement again via sponsored ads. Lucas walks through how one seller in the portable blender category saw their organic keyword rank jump from page 3 to page 1 after a 30-day aggressive Sponsored Product campaign — and how their blended cost per click actually dropped despite higher bids, because organic conversions filled the gap. Luna questions whether the subsidy is real or just attribution bleed, and Lucas digs into the math: a 0.8 percent organic conversion rate plus a 12 percent sponsored conversion rate means the organic click is worth roughly 7 percent of the sale value, but you only capture it if your listing actually converts. They discuss how to measure this using the 'organic royalty' metric — the share of total revenue that comes from organic sessions — and why a rising organic royalty with flat or rising ad spend is the tell. The conversation touches on when to intentionally overbid to trigger the subsidy, and when it's just paying for a halo effect that should be free. #AmazonPPC #OrganicRank #Subsidy #PerformanceMarketing #ROAS #SponsoredProducts #KeywordRanking #Ecommerce #Advertising #AmazonSellers #ConversionRate #OrganicRevenue #PaidSearch #ListingOptimization #Marketing #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna break down a subtle Amazon PPC cost that most sellers miss: the organic rank subsidy, where your own ad clicks inflate your listing's organ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":548,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-organic-rank-subsidy-you-are-paying-for/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-organic-rank-subsidy-you-are-paying-for.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}