{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Brand Store Attribution Blind Spot That Kills ROAS","slug":"the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas","published_at":"2026-07-11T17:36:42+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0108.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0108.mp3","summary":"Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how conversion window rules, session stitching gaps, and the 'last click' bias cause sellers to undervalue upper-funnel ads that drive traffic to brand stores. Using a real example of a skincare seller who spent $15K on Sponsored Brands that showed poor ROAS but drove 40% of total store sales, they offer a fix: tagged store URLs and a reallocation model based on assisted conversions. A practical episode for any Amazon seller wrestling with attribution. #AmazonPPC #PPCBlindSpot #ROAS #BrandStoreAttribution #SponsoredBrands #AmazonAdvertising #ConversionWindow #SessionStitching #LastClickBias #AssistedConversions #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonSellers #StorefrontTraffic #AttributionModeling Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":539,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}