{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Brand Registry Blind Spot That Kills ROAS","slug":"the-amazon-ppc-brand-registry-blind-spot-that-kills-roas","published_at":"2026-07-08T17:37:19+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0102.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0102.mp3","summary":"Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Registry features in PPC campaigns. They break down how A+ Content, Brand Store, and Sponsored Brand video ads can dramatically improve click-through rates and conversion rates, using a real example of a supplement seller who saw ROAS jump 40 percent after redesigning their Brand Store and linking it to Sponsored Brand campaigns. If you're running Amazon PPC without Brand Registry, this episode is your wake-up call. Plus: Lucas and Luna share why listener support keeps the show ad-free. #AmazonPPC #BrandRegistry #ROAS #SponsoredBrands #A+Content #BrandStore #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonAds #PPCStrategy #ConversionRate #AdBlindSpot #MarketingTips #DigitalAdvertising #SellerEducation #DirectResponse Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Re…","key_points":[],"chapters":[],"topics":[],"duration_seconds":499,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}