{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Blended ACOS Blind Spot Most Sellers Miss","slug":"the-amazon-ppc-blended-acos-blind-spot-most-sellers-miss","published_at":"2026-07-09T05:35:53+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-blended-acos-blind-spot-most-sellers-miss","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0103.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0103.mp3","summary":"Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at overall ACOS (advertising cost of sale) and think they're fine, but when you break it down by product tier — high-margin hero SKUs vs. low-margin loss leaders — the picture flips. Lucas and Luna walk through a real example: a seller with a blended 18% ACOS who is actually losing money fast once you segment the data. They explain how to set up SKU-level ACOS tracking in bulk operations, use portfolio-based bidding floors, and reallocate budget to the products that actually generate profit, not just revenue. If you're managing an Amazon catalog with more than 50 SKUs, this blind spot is probably costing you right now. #AmazonPPC #BlendedACOS #SKULevelACOS #AmazonAdvertising #PerformanceMarketing #PPCBlindSpot #AmazonSeller #EcommerceMarketing #Profitability #AdSpendOptimization #AmazonFBA #MarketingROI #FexingoBusiness #BusinessPodcast #MarketingPodcast #DirectResponse #PaidAds #AmazonStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at…","key_points":[],"chapters":[],"topics":[],"duration_seconds":489,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-blended-acos-blind-spot-most-sellers-miss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-blended-acos-blind-spot-most-sellers-miss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}