{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Bid Staircase You Are Not Setting","slug":"the-amazon-ppc-bid-staircase-you-are-not-setting","published_at":"2026-06-14T05:25:11+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-staircase-you-are-not-setting","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0051.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0051.mp3","summary":"Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a single flat bid or a top-of-search adjustment, missing the opportunity to set different bids for each ad placement tier—top of search, rest of search, and product pages. He walks through a real example from a kitchen-gadget brand that dropped ACOS from 32% to 21% by layering bids: a strong bid for top-of-search, a lower bid for rest-of-search, and a floor bid for product pages. Luna pushes back on complexity, and Lucas shows how to test it with a simple three-week A/B split. The episode also covers common pitfalls like overlapping adjustments and the Prime Day scramble. If this insight saves you time or budget, the show stays ad-free through listener support at buy me a coffee dot com slash fexingo. #AmazonPPC #BidStaircase #AdPlacement #TopOfSearch #ProductPageAds #RestOfSearch #ACOS #PPCStrategy #SponsoredProducts #BidManagement #KitchenGadgets #A_BTesting #PrimeDayPrep #ROAS #PerformanceMarketing #AmazonAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a single…","key_points":[],"chapters":[],"topics":[],"duration_seconds":565,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-bid-staircase-you-are-not-setting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-staircase-you-are-not-setting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}