{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Bid Stacking Mistake That Kills Your ROAS","slug":"the-amazon-ppc-bid-stacking-mistake-that-kills-your-roas","published_at":"2026-06-12T05:27:07+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-stacking-mistake-that-kills-your-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0046.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0046.mp3","summary":"Lucas and Luna dive into a little-known Amazon PPC pitfall: bid stacking. When you layer a bid adjustment, a placement multiplier, and a dynamic bid strategy on the same keyword, the math doesn't always work in your favor. Lucas walks through a concrete example: a $1.00 base bid with a 50% top-of-search multiplier and a dynamic bid 'up only' setting can result in a $3.00 effective bid — and that's before considering performance-based modifiers. They discuss how brand advertisers and third-party sellers alike fall into this trap, why Amazon's own documentation is unclear on the stacking order, and a simple three-step audit to check your own campaigns. The episode includes a fresh angle not covered in previous 45 episodes: the interaction between bid multipliers at the campaign, ad group, keyword, and placement levels. #AmazonPPC #BidStacking #PaidAds #ROAS #AdvertisingStrategy #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #PPCMistakes #BidManagement #AmazonAds #SellerTips #AdOptimization #DigitalMarketing #PerformanceMarketing #SearchAds #CampaignAudit Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into a little-known Amazon PPC pitfall: bid stacking. When you layer a bid adjustment, a placement multiplier, and a dynamic bid strat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":606,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-bid-stacking-mistake-that-kills-your-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-stacking-mistake-that-kills-your-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}