{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Bid Reconciliation Gap Costing You ROAS","slug":"the-amazon-ppc-bid-reconciliation-gap-costing-you-roas","published_at":"2026-06-13T05:22:28+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-reconciliation-gap-costing-you-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0049.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0049.mp3","summary":"Lucas and Luna dive into a hidden profit leak in Amazon PPC: the bid reconciliation gap. When Amazon runs a modified bid on your behalf—due to placement multipliers, dayparting adjustments, or portfolio bid changes—the actual cost per click often diverges from what you set in the campaign manager. Lucas explains how a 15% difference between intended and charged bids can quietly erode ROAS by 200–400 basis points over a month. He walks through a case study from a mid-six-figure seller who found a 9% bid inflation on their top-of-search placements simply because Amazon's system round-robins bids across multiple adjustment layers. The episode closes with a practical audit: compare your campaign's 'cost per click' in the Search Term Report to the 'bid' column in the same report; if the variance exceeds 5%, you're leaving money on the table. Listeners walk away with a concrete 10-minute spreadsheet check they can run today. #AmazonPPC #BidReconciliation #ROASLeak #PPCAudit #CostPerClick #AdPlacement #BidManagement #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #AmazonAdvertising #PPCMistakes #BidInflation #TopOfSearch #SearchTermReport #AdSpend #ProfitMargin Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into a hidden profit leak in Amazon PPC: the bid reconciliation gap. When Amazon runs a modified bid on your behalf—due to placement m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":427,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-bid-reconciliation-gap-costing-you-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-reconciliation-gap-costing-you-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}