{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Attribution Window ROAS Blind Spot","slug":"the-amazon-ppc-attribution-window-roas-blind-spot","published_at":"2026-06-13T18:18:19+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-attribution-window-roas-blind-spot","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0050.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0050.mp3","summary":"In this episode of Performance Marketing with Fexingo, Lucas and Luna dive deep into the hidden ROAS distortion caused by Amazon's default attribution window of 14 days for clicks and 7 days for views. They explain how this window mismatch inflates ROAS for products with longer consideration cycles, like furniture or electronics, while penalizing impulse buys. Using the example of a mattress brand, they show how a customer might click an ad, browse, then buy 12 days later—but the ROAS is still credited to that ad, masking the true cost of repeat exposure. They also unpack Amazon's recent experiments with a 30-day attribution window and what that means for campaign optimization. Specific numbers: how a brand saw ROAS drop 22% when they shifted from 7-day to 14-day window analysis. If you're optimizing purely on platform-reported ROAS, you're likely overbidding on top-of-funnel keywords. Lucas and Luna walk through the fix: segmenting campaigns by attribution window and using external analytics to cross-check. #AmazonPPC #AttributionWindow #ROAS #PerformanceMarketing #PaidAds #Advertising #Ecommerce #AmazonAds #MarketingMetrics #DataAnalysis #PPC #ConversionWindow #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing #Attribution #AdSpend Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of Performance Marketing with Fexingo, Lucas and Luna dive deep into the hidden ROAS distortion caused by Amazon's default attribution win…","key_points":[],"chapters":[],"topics":[],"duration_seconds":549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-attribution-window-roas-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-attribution-window-roas-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}