{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS","slug":"the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas","published_at":"2026-07-18T05:25:59+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0121.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0121.mp3","summary":"Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll learn the three signals Amazon evaluates, why high bids can't fix low relevance, and a simple process to audit your campaigns for relevance gaps. Plus, the hosts share a donation moment supporting the show's ad-free mission. #AdRelevance #AmazonPPC #PPCBlindSpot #ROAS #ACOS #AmazonAdvertising #PerformanceMarketing #SponsoredProducts #KeywordTargeting #AuctionAlgorithm #AdRank #QualityScore #EcommerceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Advertising #SellingOnAmazon Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROA…","key_points":[],"chapters":[],"topics":[],"duration_seconds":350,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}