{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Ad Fatigue ROAS Drain You Are Ignoring","slug":"the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring","published_at":"2026-06-16T05:25:41+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0055.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0055.mp3","summary":"Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break down how repeated exposure to the same creative drives click-through rates down and cost-per-click up, using real data from a mid-six-figure brand that saw CPCs rise 22% over 90 days. They explain the frequency ceiling, how to detect fatigue in your campaigns, and a simple creative rotation strategy that lifted their ROAS by 18% in two weeks. No fluff—just actionable tactics to keep your ads fresh and profitable. #AmazonPPC #AdFatigue #ROAS #PaidAds #PerformanceMarketing #PPCStrategy #CreativeRotation #Ecommerce #AmazonAdvertising #DigitalMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #AmazonSellers #AdOptimization #ClickThroughRate #CostPerClick Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":682,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}