{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"The Amazon PPC Ad Copy Split Test Blind Spot That Kills ROAS","slug":"the-amazon-ppc-ad-copy-split-test-blind-spot-that-kills-roas","published_at":"2026-07-15T05:26:54+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-split-test-blind-spot-that-kills-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0115.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0115.mp3","summary":"Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from March 2026 where a seller running a single ad group for 'cordless vacuum' saw their click-through rate drop from 8% to 3% over four weeks. The culprit? A stale headline that got out-performed by a competitor's new angle. They discuss how to set up AB tests using campaign name tags, the minimum data window for statistical significance (2,000 impressions per variant), and how to automate the kill-or-scale decision with simple rules in the new Amazon Ads API v4. By the end, you'll know exactly how to identify copy fatigue before it drags down your blended ACOS. #AmazonPPC #AdCopy #SplitTest #ROAS #ACOS #PerformanceMarketing #Fexingo #PaidAds #DirectResponse #ABTesting #AmazonAdsAPI #ClickThroughRate #CampaignOptimization #CopyFatigue #MarketingBlindSpot #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within…","key_points":[],"chapters":[],"topics":[],"duration_seconds":621,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-copy-split-test-blind-spot-that-kills-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-split-test-blind-spot-that-kills-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}