{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"How Amazon PPC Placement Multipliers Wreck Your ROAS","slug":"how-amazon-ppc-placement-multipliers-wreck-your-roas","published_at":"2026-07-12T17:46:05+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-placement-multipliers-wreck-your-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0110.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0110.mp3","summary":"Episode 110 of Performance Marketing with Fexingo reveals a hidden ROAS killer: Amazon's placement multipliers for top-of-search and product pages. Lucas walks through how a seller of premium kitchen gadgets saw ACOS jump from 18% to 34% overnight after enabling dynamic bids with placement adjustments, because the multiplier applied to every click, not just incremental wins. Luna pushes back on whether placement modifiers are ever worth it. They break down the math: a 50% multiplier on top-of-search means a $1 bid becomes $1.50, but if conversion rate doesn't scale, you bleed margin. The episode drills into real campaign data, talks about when placement multipliers actually work (retargeting, high-margin launches), and why most sellers should cap modifiers at 10-20%. Specific, actionable, and based on actual Amazon Ads console behavior as of mid-2026. #AmazonPPC #PPC #ROAS #AmazonAds #PerformanceMarketing #PaidAds #ACOS #PlacementMultipliers #TopOfSearch #AmazonSellers #Ecommerce #DigitalMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #SponsoredAds #AdStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 110 of Performance Marketing with Fexingo reveals a hidden ROAS killer: Amazon's placement multipliers for top-of-search and product pages. Lucas…","key_points":[],"chapters":[],"topics":[],"duration_seconds":631,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/how-amazon-ppc-placement-multipliers-wreck-your-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-placement-multipliers-wreck-your-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}