{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Amazon PPC Search Term Impression Share Blind Spot That Kills ROAS","slug":"amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas","published_at":"2026-07-08T05:31:54+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0100.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0100.mp3","summary":"Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS killer that most sellers never analyze. Lucas explains how sellers can spend without capturing the right impression share for high-converting terms, using actual examples from a toothbrush seller who ran exact-match campaigns at 60% impression share while broad-match terms soaked up the budget. Luna pushes back on the 'set it and forget it' bid strategy, and Lucas walks through a five-step audit to identify and fix underperforming impression share by campaign and match type. If you manage millions in Amazon ad spend, this episode will change how you look at the Search Term Report. Plus, a quick note on listener support that keeps the show ad-free. #AmazonPPC #ROAS #ImpressionShare #SearchTermReport #PaidAds #PerformanceMarketing #AmazonAds #PPCStrategy #Ecommerce #AdBlindSpot #DigitalMarketing #BidManagement #AmazonSellers #ROIOptimization #MarketingPodcast #FexingoBusiness #BusinessPodcast #SponsoredAds Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS ki…","key_points":[],"chapters":[],"topics":[],"duration_seconds":520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}