{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Amazon PPC New-to-Brand Metrics ROAS Blind Spot","slug":"amazon-ppc-new-to-brand-metrics-roas-blind-spot","published_at":"2026-07-16T05:33:31+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-new-to-brand-metrics-roas-blind-spot","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0117.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0117.mp3","summary":"Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sales, ignoring the distinction between repeat purchasers and net-new customers. They walk through Amazon's new-to-brand reporting in the advertising console — available for Sponsored Brands and Sponsored Display — and why a campaign that looks unprofitable on blended ACOS can actually be a smart investment if it's driving first-time buyers. Lucas cites a real example: a home goods brand whose Sponsored Brands video campaign had a 42 percent ACOS but a 68 percent new-to-brand rate, meaning over two-thirds of sales came from shoppers new to the brand. They also cover how to set up new-to-brand tracking, what benchmarks to look for, and why the standard ROAS calculation is misleading for top-of-funnel campaigns. Fresh angle after 116 episodes of Amazon PPC deep dives. #AmazonPPC #NewToBrand #ROAS #ACOS #SponsoredBrands #SponsoredDisplay #PerformanceMarketing #Ecommerce #AmazonAdvertising #CustomerAcquisition #MarketingMetrics #AmazonSellers #PPCOptimization #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #Advertising Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain…","key_points":[],"chapters":[],"topics":[],"duration_seconds":615,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-new-to-brand-metrics-roas-blind-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-new-to-brand-metrics-roas-blind-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}