{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Amazon PPC Campaign Margin Erosion from Retail Arbitrage Sellers","slug":"amazon-ppc-campaign-margin-erosion-from-retail-arbitrage-sellers","published_at":"2026-07-09T17:40:33+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-margin-erosion-from-retail-arbitrage-sellers","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0104.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0104.mp3","summary":"Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbitrage sellers bidding on your branded keywords. They walk through how arbitrage competitors exploit high-intent search terms, raising your cost-per-click and diluting your ACOS. Using a concrete example from the supplement category, they show why your branded campaign ACOS can creep up 15-20% without any change in your own strategy. Lucas shares a three-step defense: monitor your brand term impression share daily, layer in negative phrase match for 'wholesale' 'bulk' 'cheap' variants, and set a hard bid cap on branded campaigns tied to your margin floor. Luna pushes back on whether this creates a ceiling on volume, leading to a nuanced take on trade-offs. Practical, tactical, and specific — for sellers running Amazon PPC daily. #AmazonPPC #PPCCampaignManagement #RetailArbitrage #BrandedKeywords #ACOSBlindSpot #MarginErosion #AmazonAdvertising #PPCStrategy #KeywordBidding #SponsoredProducts #EcommerceMarketing #AmazonSeller #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCOptimization #BrandDefense Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":518,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-campaign-margin-erosion-from-retail-arbitrage-sellers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-margin-erosion-from-retail-arbitrage-sellers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}