{"podcast":{"title":"Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations","slug":"performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","podcast_index_feed_id":7871641,"rss_url":"https://feeds.fexingo.com/business/performance-marketing.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/performance-marketing/cover.png","author":"Fexingo","episode_count":121,"summary":"Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…","last_synced_at":"2026-07-18T12:17:47.798228+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641"},"episode":{"title":"Amazon PPC Campaign Group Blind Spots That Kill ROAS","slug":"amazon-ppc-campaign-group-blind-spots-that-kill-roas","published_at":"2026-07-17T17:41:52+00:00","page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-group-blind-spots-that-kill-roas","show_page_url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641","url":"https://audio.fexingo.com/business/performance-marketing/episode-0120.mp3","audio_url":"https://audio.fexingo.com/business/performance-marketing/episode-0120.mp3","summary":"In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but that convenience creates data fog and budget bleed. Lucas walks through a real case study of a supplements brand that ran 72 SKUs under one campaign group, only to discover their top product was subsidizing a money-losing variant. They break down how to segment campaign groups by margin tier, bidding strategy, and lifecycle stage. If you manage Amazon PPC and have ever wondered why blended ROAS looks fine but actual profit stinks, this episode gives you the fix. Specific numbers, examples, and a framework you can apply today. #AmazonPPC #PPC #PPCManagement #ROAS #AmazonAdvertising #CampaignStructure #Ecommerce #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #Profitability #AdSpend #EcommerceTips #AmazonSeller #PPCBlindSpots #AdvertisingROI Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":473,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-campaign-group-blind-spots-that-kill-roas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-group-blind-spots-that-kill-roas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}