{"podcast":{"title":"Outdoor Unfiltered","slug":"outdoor-unfiltered-7721035","podcast_index_feed_id":7721035,"rss_url":"https://feeds.captivate.fm/outdoor-unfiltered/","website_url":"https://www.rockfight.co/","image_url":"https://artwork.captivate.fm/6693c1f8-5085-4ff0-af23-ae67bf8a50fe/OutdoorUnfiltered-PODCOVER-3000x3000.jpeg","author":"Rock Fight, LLC","episode_count":22,"summary":"Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the \"why\" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and dissecting the \"playbook\" used by the world’s leading outdoor brands and retailers. Alongside guest experts, Eoin dives into the topics that actually move the needle: - Market Drivers: Affordability, sustainability, and the \"authenticity\" gap. - Retail Reality: What’s actually happening on the floor vs. the boardroom. - Future-Proofing: Connecting you to the insiders shaping where the industry goes next. Stop skimming the surface. Hit play to get better informed, more connected, and a step ahead of the competition. It’s way more interesting down here.","last_synced_at":"2026-07-13T18:17:02.152945+00:00","page_url":"https://stenobird.com/podcast/outdoor-unfiltered-7721035"},"episode":{"title":"Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth","slug":"backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth","published_at":"2026-04-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/outdoor-unfiltered-7721035/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth","show_page_url":"https://stenobird.com/podcast/outdoor-unfiltered-7721035","url":"https://www.rockfight.co/","audio_url":"https://episodes.captivate.fm/episode/533047c1-cb60-4987-82a9-d921ab64f102.mp3","summary":"This episode of Outdoor Unfiltered dives deep into the shifting landscape of tariffs and retail strategy. Host Eoin Comerford breaks down why the White House pivoted on IEEPA tariffs, offering a guide for brands to claim their share of the potential $166 billion in refunds through the CBP’s CAPE portal. We also celebrate Lowa’s record-breaking 2025 sales and growth in the trail running sector. The headliner features Kevin Lenau, President of Backcountry, who reveals the strategic transformation of the outdoor e-commerce giant since its acquisition by CSC Generation. From the launch of the Summit Club+ loyalty program and a new digital ad network with AllGear, to the acquisitions of Level Nine Sports, VeloTech, and CoalaTree, Kevin shares how Backcountry is prioritizing \"pursuits\" like bike, climb, and ski to win in a competitive market. Topics and Timecodes: 0:00 – Introduction  Host Eoin Comerford introduces the episode’s agenda: Trump’s pivot on tariffs, Lowa’s record year, and an exclusive interview with Backcountry President Kevin Lenau. 0:44 – The Tariff Turnaround  Analysis of the administration’s decision to accept a court order to refund IEEPA tariffs and what it means for outdoor brands. 3:20 – How to Claim Your Refund  A practical walkthrough of the CAPE (Consolidated Administration and Processing of Entries) portal and the 60-to-90-day refund window. 6:17 – Lowa’s Record Success  Celebrating Lowa’s 242 million Euro year and their 5% increase in shoe sales despite a tough retail climate. 8:18 – Interview: Kevin Lenau on the \"New\" Backcountry  Kevin Lenau discusses the \"post-COVID whiplash,\" inventory manage…","meta_description":"This episode of Outdoor Unfiltered dives deep into the shifting landscape of tariffs and retail strategy. Host Eoin Comerford breaks d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2410,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/outdoor-unfiltered-7721035/episodes/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/outdoor-unfiltered-7721035/backcountry-s-bold-pivot-loyalty-acquisitions-and-retail-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}