{"podcast":{"title":"Optometry: The Ultimate O.D.","slug":"optometry-the-ultimate-o-d-689665","podcast_index_feed_id":689665,"rss_url":"https://anchor.fm/s/27681ab0/podcast/rss","website_url":"https://www.theultimateod.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/6511340/6511340-1685037738947-3a72e77b770ec.jpg","author":"Optometry: The Ultimate O.D. Podcast","episode_count":451,"summary":"Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!","last_synced_at":"2026-07-02T20:20:48.210132+00:00","page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665"},"episode":{"title":"Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296","slug":"stop-being-the-hero-doctor-build-a-practice-that-runs-without-you-e296","published_at":"2026-03-12T10:00:00+00:00","page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665/stop-being-the-hero-doctor-build-a-practice-that-runs-without-you-e296","show_page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665","url":"https://podcasters.spotify.com/pod/show/theultimateodpodcast/episodes/Stop-Being-the-Hero-Doctor-Build-a-Practice-That-Runs-Without-You--E296-e3g2dv2","audio_url":"https://anchor.fm/s/27681ab0/podcast/play/116520354/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-7%2F419469461-44100-2-7d03287195385.mp3","summary":"Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 Highlights from this episode: Stop Being the Hero Doctor: Build a Practice That Runs Without You (00:37) Closing Thought: When the medicine shows up (23:09) In this episode, I’m sharing the mindset shift that’s pushing me from being the hero doctor in my practice to becoming the CEO of a scalable optometry business. I talk about the concept of “burning the ships” and why intentionally creating constraints—like adding another associate—forces growth and evolution as a practice owner. If you want to build a business that isn’t dependent on you being in the exam lane every day, you have to stop thinking like an operator and start thinking like an owner. This episode is about building systems, multiplying revenue through your team, and becoming the version of yourself your practice needs next. Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theultimateod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , on social media (click here for -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…","meta_description":"Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296 Highlights from this episode: Stop Being the Hero Doctor: Build a Practice That…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1527,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/optometry-the-ultimate-o-d-689665/episodes/stop-being-the-hero-doctor-build-a-practice-that-runs-without-you-e296/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665/stop-being-the-hero-doctor-build-a-practice-that-runs-without-you-e296.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}