{"podcast":{"title":"Optometry: The Ultimate O.D.","slug":"optometry-the-ultimate-o-d-689665","podcast_index_feed_id":689665,"rss_url":"https://anchor.fm/s/27681ab0/podcast/rss","website_url":"https://www.theultimateod.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/6511340/6511340-1685037738947-3a72e77b770ec.jpg","author":"Optometry: The Ultimate O.D. Podcast","episode_count":451,"summary":"Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!","last_synced_at":"2026-07-02T20:20:48.210132+00:00","page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665"},"episode":{"title":"Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289","slug":"specialty-clinics-in-optometry-lessons-from-building-a-successful-dry-eye-practice-e289","published_at":"2026-01-22T12:23:00+00:00","page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665/specialty-clinics-in-optometry-lessons-from-building-a-successful-dry-eye-practice-e289","show_page_url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665","url":"https://podcasters.spotify.com/pod/show/theultimateodpodcast/episodes/Specialty-Clinics-in-Optometry-Lessons-from-Building-a-Successful-Dry-Eye-Practice--E289-e3e0ddu","audio_url":"https://anchor.fm/s/27681ab0/podcast/play/114357118/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-21%2F416581721-44100-2-6908f9f321ffb.mp3","summary":"Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice (01:09) Closing Thought: Multi-Practice Insights from The Power Hour (24:40) If you’re thinking about starting a specialty clinic, this episode is my honest, no-fluff take on what I’d do differently knowing what I know now. In my case with dry eye, it isn’t about buying an IPL or chasing shiny equipment, but it's about building a system, aligning your team, and making ocular surface disease part of how you practice every single day. We talk strategy, efficiency, revenue per patient, and why growth sometimes means seeing fewer patients—but doing it better. These principles apply to dry eye, but honestly, they apply to any specialty clinic you’re considering adding to your practice. Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theultimateod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , on social media (click here for -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…","meta_description":"Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289 Highlights from this episode: Specialty Clinics in Optometry: L…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/optometry-the-ultimate-o-d-689665/episodes/specialty-clinics-in-optometry-lessons-from-building-a-successful-dry-eye-practice-e289/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/optometry-the-ultimate-o-d-689665/specialty-clinics-in-optometry-lessons-from-building-a-successful-dry-eye-practice-e289.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}