{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor","slug":"64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor","published_at":"2025-03-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/64-Why-Consumer-Crypto-Matters-Luksos-Bold-Bet-on-the-Future-w-Louie-OConnor-e2vlshf","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/99332079/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-7%2F396136484-44100-2-0a99859354258.mp3","summary":"Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner. a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches * and more. Get in touch:Louie - https://x.com/lou3ee Lukso - https://lukso.network/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps:","meta_description":"Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3700,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/64-why-consumer-crypto-matters-lukso-s-bold-bet-on-the-future-w-louie-o-connor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}