{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern","slug":"60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern","published_at":"2025-01-05T13:47:36+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/60-How-Polygon-markets-its-massive-ecosystem-Breaking-down-the-funnel--case-studies-and-lessons-w-Leon-Stern-e2sh1ba","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/96027434/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-19%2F391804795-44100-2-3c2fed9b0bb92.mp3","summary":"Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy * Case studies and where can learn from others in the industry * Breaking down Polygon's marketing funnel * Marketing failures at Polygon and lessons * Enterprise focus * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠","meta_description":"Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4042,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/60-how-polygon-markets-its-massive-ecosystem-breaking-down-the-funnel-case-studies-and-lessons-w-leon-stern.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}