{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global","slug":"59-building-trust-and-credibility-in-web3-with-public-relations-w-samantha-yap-ceo-yap-global","published_at":"2024-10-11T09:30:00+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/59-building-trust-and-credibility-in-web3-with-public-relations-w-samantha-yap-ceo-yap-global","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/59-Building-Trust-and-Credibility-in-Web3-with-Public-Relations-w-Samantha-Yap--CEO-YAP-Global-e2ph1ic","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/92881932/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-11%2F387908070-44100-2-5965d95b064df.mp3","summary":"Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press. a TL;DR * The evolution of Web3 PR in the last few years * Common misconceptions about Web3 PR * When is a company ready to do PR * What can you do as a small company/founder to stand out * Web3 PR metrics * PR campaigns examples and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Samantha - https://x.com/samanthawyap YAP Global - https://yapglobal.com/ Follow us: Twitter ⁠ ⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠ LinkedIn - ⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠ Farcaster - ⁠h ⁠⁠ttps://warpcast.com/frogule⁠⁠ ⁠ Alexandra - ⁠ ⁠⁠https://twitter.com/frogule⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠","meta_description":"Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Sam…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/59-building-trust-and-credibility-in-web3-with-public-relations-w-samantha-yap-ceo-yap-global/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/59-building-trust-and-credibility-in-web3-with-public-relations-w-samantha-yap-ceo-yap-global.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}