{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance.","slug":"57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance","published_at":"2024-09-01T07:00:00+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/57-How-to-grow-to-350M-in-TVL-and-double-your-conversion-funnel-in-bear-market-w-Martin-de-Rijke--Growth-Lead-at-Maple-Finance-e2nr6i6","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/91117574/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-31%2F385607999-44100-2-3761dea6f7e6c.mp3","summary":"Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & how they integrate customer feedback * Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠ https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠h ttps://warpcast.com/frogule ⁠ Alexandra - ⁠ https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics","meta_description":"Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/57-how-to-grow-to-350m-in-tvl-and-double-your-conversion-funnel-in-bear-market-w-martin-de-rijke-growth-lead-at-maple-finance.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}