{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value","slug":"55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value","published_at":"2024-05-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/55-Vanity-Metrics-are-the-problem-of-Web3-Marketing---Cookie3-CMO-explains-how-to-tap-into-366B-digital-marketing-value-e2jsi1f","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/86967791/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-20%2F378171237-44100-2-7ea5b8a02a76f.mp3","summary":"Get your free Dealfront demo here: ⁠⁠⁠ https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3","meta_description":"Get your free Dealfront demo here: ⁠⁠⁠ https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4368,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/55-vanity-metrics-are-the-problem-of-web3-marketing-cookie3-cmo-explains-how-to-tap-into-366b-digital-marketing-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}