{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot","slug":"53-2024-web3-marketing-trends-outlier-ventures-insights-from-300-startups-w-eunika-sot","published_at":"2024-04-24T08:29:09+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/53-2024-web3-marketing-trends-outlier-ventures-insights-from-300-startups-w-eunika-sot","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/53-2024-Web3-Marketing-Trends-Outlier-Ventures-Insights-from-300-Startups-w-Eunika-Sot-e2iq9dt","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/85844861/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-24%2F375400158-44100-2-e97d61b04bda1.mp3","summary":"Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise. I brought her on to chat about : * What is Outlier Ventures and how do their Base and Ascent accelerators work * Challenges Web3 Startups face * Go-to-Market Strategies for B2C and B2B Web3 startups * Emerging trends * Outlier Ventures's plan to start ahead of the emerging trends and more. A quick timestamp : 0:00 - Eunika's journey 7:03 - Outlier Ventures Accelerator 10:01 - Base Camp Program 11:50 - Wormhole Partnership 19:16 - Targeted lead engagement 29:03 - Managing work balance 38:56 - Understanding your audience 42:04 - Importance of storytelling and branding in Web3 45:10 - Lessons learned as a founder 48:41 - Web 3 Expectations 55:27 - Future of Metaverse Use Cases 58:29 - Apple Vision Pro 1:00:00 - Supporting Startups 1:08:25 - Managing Spam Levels 1:18:41 - Marketing Collaboration 1:20:47 - Staying Up-to-Date to emerging trends in Web3 Support the show here https://linktr.ee/supporttheooo Get in touch: Eunika - https://warpcast.com/eunika.eth Outlier Ventures - https://outlierventures.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linked…","meta_description":"Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Euni…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5268,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/53-2024-web3-marketing-trends-outlier-ventures-insights-from-300-startups-w-eunika-sot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/53-2024-web3-marketing-trends-outlier-ventures-insights-from-300-startups-w-eunika-sot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}