{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect","slug":"51-part-1-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect","published_at":"2024-03-26T14:36:11+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/51-part-1-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/51-Part-1--Is-Web3-having-an-identity-crisis--with-Amy-Wilkinson-WalletConnect-e2hjd53","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/84570723/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-26%2F372262108-44100-2-83de31ae9e99.mp3","summary":"Grab your free Dealfront demo here: ⁠⁠⁠ https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - h ttps://www.linkedin.com/in/alexandranicorici/","meta_description":"Grab your free Dealfront demo here: ⁠⁠⁠ https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Am…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2723,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/51-part-1-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/51-part-1-is-web3-having-an-identity-crisis-with-amy-wilkinson-walletconnect.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}