{"podcast":{"title":"OOO - A Web3 Marketing Podcast","slug":"ooo-a-web3-marketing-podcast-5921741","podcast_index_feed_id":5921741,"rss_url":"https://anchor.fm/s/c9f90bcc/podcast/rss","website_url":"https://www.outofordinary.xyz/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/33785419/33785419-1769632895619-f47e64a9a4dda.jpg","author":"OOO - a Web3 Marketing Podcast","episode_count":73,"summary":"OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing","last_synced_at":"2026-07-08T22:17:13.379583+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741"},"episode":{"title":"#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen","slug":"48-community-engagement-in-web3-lessons-from-disco-xyz-s-growth-to-1-3-m-credentials-with-evin-mcmullen","published_at":"2024-02-29T15:43:21+00:00","page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/48-community-engagement-in-web3-lessons-from-disco-xyz-s-growth-to-1-3-m-credentials-with-evin-mcmullen","show_page_url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741","url":"https://podcasters.spotify.com/pod/show/web3-marketing/episodes/48-Community-Engagement-In-Web3-Lessons-from-Disco-xyzs-growth-to-1-3-M-credentials-with-Evin-McMullen-e2g9j1r","audio_url":"https://anchor.fm/s/c9f90bcc/podcast/play/83200507/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-26%2F368802224-44100-2-aff3b4a41d64.mp3","summary":"Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain * Disco's user growth through developer tools and partnerships * Digital identity importance in community engagement and more Support the show here https://linktr.ee/supporttheooo Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch: Evin: ⁠ https://twitter.com/provenauthority Disco.xyz : ⁠ https://www.disco.xyz/ Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/ OOO podcast : https://twitter.com/ooo_podcast","meta_description":"Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your ident…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3444,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ooo-a-web3-marketing-podcast-5921741/episodes/48-community-engagement-in-web3-lessons-from-disco-xyz-s-growth-to-1-3-m-credentials-with-evin-mcmullen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ooo-a-web3-marketing-podcast-5921741/48-community-engagement-in-web3-lessons-from-disco-xyz-s-growth-to-1-3-m-credentials-with-evin-mcmullen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}