{"podcast":{"title":"Online Reputation Management Podcast","slug":"online-reputation-management-podcast-7602563","podcast_index_feed_id":7602563,"rss_url":"https://feeds.transistor.fm/online-reputation-management-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/-LtZjS4j4Wj5QrwMSKUgWH4qiixbQjlfhyMyKbK7Ckc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NzA2/ZjViMjU0ZjJiMDA1/OTkzOWRhNGZiMjAx/ZmFhNC5wbmc.jpg","author":"James Dooley","episode_count":71,"summary":"Online Reputation Management Podcast delivers clear strategies that protect brands because public perception shapes trust. The Online Reputation Management Podcast is founded by James Dooley, who is an entrepreneur based in Manchester, UK. ORM is more important than ever because search engines and AI systems now use online sentiment to influence rankings, visibility, and brand authority.","last_synced_at":"2026-07-14T22:19:30.686126+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563"},"episode":{"title":"How to Protect Your Website from Black Hat SEO (James Dooley Interviews Brian Kato)","slug":"how-to-protect-your-website-from-black-hat-seo-james-dooley-interviews-brian-kato","published_at":"2026-03-19T12:29:17+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-protect-your-website-from-black-hat-seo-james-dooley-interviews-brian-kato","show_page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563","url":"https://OnlineReputationManagementPodcast.transistor.fm/43","audio_url":"https://media.transistor.fm/f5febc30/463fdc30.mp3","summary":"How do you defend against black hat SEO attacks that can damage rankings overnight? In this interview, James Dooley speaks with cyber security expert Brian Kato about the real risks behind negative SEO and how businesses can protect their sites in 2026. Many SEO issues are self-inflicted because poor link building, weak site structure and bad practices create vulnerabilities that attackers exploit. The discussion covers entity poisoning, review bombing, toxic backlinks, canonical issues and how competitors attempt to manipulate brand signals. Brian explains that understanding your baseline performance is critical because sudden changes highlight coordinated attacks. Instead of relying heavily on disavow, building stronger links, improving topical relevance and reinforcing brand authority protects rankings because stronger signals outweigh manipulation attempts. Where to Listen to This Episode How to Protect Your Website from Black Hat SEO is available across all major podcast platforms. Choose your preferred platform below. Listen on Transistor Listen on Apple Podcasts Listen on Pocket Casts Listen on Amazon Music Listen on Audible Listen on Castro Listen on Goodpods Listen on Castbox Listen on Podcast Addict Listen on Deezer Listen on Rephonic Listen on Metacast Listen on Player FM Listen on Spotify Listen on Listen Notes Listen on Podcast Guru Listen on Podchaser Listen on Podverse Listen on Pod.Link Listen on Truefans Listen on Castamatic Listen on Podbean Listen on Entity Home","meta_description":"How do you defend against black hat SEO attacks that can damage rankings overnight? In this interview, James Dooley speaks with cyber security expert Bria…","key_points":[],"chapters":[],"topics":[],"duration_seconds":684,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-reputation-management-podcast-7602563/episodes/how-to-protect-your-website-from-black-hat-seo-james-dooley-interviews-brian-kato/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-protect-your-website-from-black-hat-seo-james-dooley-interviews-brian-kato.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}