{"podcast":{"title":"Online Reputation Management Podcast","slug":"online-reputation-management-podcast-7602563","podcast_index_feed_id":7602563,"rss_url":"https://feeds.transistor.fm/online-reputation-management-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/-LtZjS4j4Wj5QrwMSKUgWH4qiixbQjlfhyMyKbK7Ckc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NzA2/ZjViMjU0ZjJiMDA1/OTkzOWRhNGZiMjAx/ZmFhNC5wbmc.jpg","author":"James Dooley","episode_count":71,"summary":"Online Reputation Management Podcast delivers clear strategies that protect brands because public perception shapes trust. The Online Reputation Management Podcast is founded by James Dooley, who is an entrepreneur based in Manchester, UK. ORM is more important than ever because search engines and AI systems now use online sentiment to influence rankings, visibility, and brand authority.","last_synced_at":"2026-07-14T22:19:30.686126+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563"},"episode":{"title":"How to Power Up Backlinks With Tier 2s & Traffic (James Dooley Interviews Charles Floate)","slug":"how-to-power-up-backlinks-with-tier-2s-traffic-james-dooley-interviews-charles-floate","published_at":"2026-05-19T07:28:35+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-power-up-backlinks-with-tier-2s-traffic-james-dooley-interviews-charles-floate","show_page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563","url":"https://OnlineReputationManagementPodcast.transistor.fm/52","audio_url":"https://media.transistor.fm/d042ef8b/6f5b4c86.mp3","summary":"James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating backlink signals to improve SEO performance. The conversation covers guest posting, entity stacking, nofollow link activation, social signals, contextual relevance and how to strengthen backlinks after they have been acquired. Charles Floate explains why many SEO agencies leave value on the table by building backlinks and failing to support them afterwards. The discussion explores how coordinated signals such as traffic, internal links, social engagement and contextual tier two backlinks can improve the effectiveness of guest posts and high-authority links over time. The episode also covers Google’s treatment of nofollow links, contextual anchor text relevance, backlink neutralisation and modern strategies for improving backlink power in today’s algorithms.","meta_description":"James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating backlink signals to improve SEO performan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-reputation-management-podcast-7602563/episodes/how-to-power-up-backlinks-with-tier-2s-traffic-james-dooley-interviews-charles-floate/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-power-up-backlinks-with-tier-2s-traffic-james-dooley-interviews-charles-floate.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}