{"podcast":{"title":"Online Reputation Management Podcast","slug":"online-reputation-management-podcast-7602563","podcast_index_feed_id":7602563,"rss_url":"https://feeds.transistor.fm/online-reputation-management-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/-LtZjS4j4Wj5QrwMSKUgWH4qiixbQjlfhyMyKbK7Ckc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NzA2/ZjViMjU0ZjJiMDA1/OTkzOWRhNGZiMjAx/ZmFhNC5wbmc.jpg","author":"James Dooley","episode_count":71,"summary":"Online Reputation Management Podcast delivers clear strategies that protect brands because public perception shapes trust. The Online Reputation Management Podcast is founded by James Dooley, who is an entrepreneur based in Manchester, UK. ORM is more important than ever because search engines and AI systems now use online sentiment to influence rankings, visibility, and brand authority.","last_synced_at":"2026-07-14T22:19:30.686126+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563"},"episode":{"title":"How to Build a KGMID Entity and Control Your Online Brand Identity (James Dooley Interviews Chris M. Walker)","slug":"how-to-build-a-kgmid-entity-and-control-your-online-brand-identity-james-dooley-interviews-chris-m-walker","published_at":"2026-03-02T11:46:43+00:00","page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-build-a-kgmid-entity-and-control-your-online-brand-identity-james-dooley-interviews-chris-m-walker","show_page_url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563","url":"https://OnlineReputationManagementPodcast.transistor.fm/37","audio_url":"https://media.transistor.fm/db2f63ec/13db3d8c.mp3","summary":"James Dooley is joined by Chris Walker, founder of Legiit, to break down how to trigger a new knowledge panel and secure a KGM ID inside Google’s Knowledge Graph. Chris explains the foundations first, including a personal brand website, consistent social profiles, entity home schema and regular posting to create corroboration signals. He then shares advanced tactics such as leveraging Wikidata, structured citations and even using IMDb credits to strengthen entity recognition. The conversation also covers press releases, web 2.0 protection, trust signals and why founder knowledge panels drive authority, conversions and long term brand equity. Check out all the information on the episode called \" How to Build a KGMID Entity and Control Your Online Brand Identity \". Where to Listen to This Episode How to Build a KGMID Entity and Control Your Online Brand Identity is available across all major podcast platforms. Choose your preferred platform below. Listen on Transistor Listen on Apple Podcasts Listen on Pocket Casts Listen on Amazon Music Listen on Audible Listen on Castro Listen on Goodpods Listen on Castbox Listen on Podcast Addict Listen on Deezer Listen on Rephonic Listen on Metacast Listen on Player FM Listen on Spotify Listen on Listen Notes Listen on Podcast Guru Listen on Podchaser Listen on Podverse Listen on Pod.Link Listen on Truefans Listen on Castamatic Listen on Podbean Listen on Entity Home","meta_description":"James Dooley is joined by Chris Walker, founder of Legiit, to break down how to trigger a new knowledge panel and secure a KGM ID inside Google’s Knowledg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1093,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-reputation-management-podcast-7602563/episodes/how-to-build-a-kgmid-entity-and-control-your-online-brand-identity-james-dooley-interviews-chris-m-walker/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-reputation-management-podcast-7602563/how-to-build-a-kgmid-entity-and-control-your-online-brand-identity-james-dooley-interviews-chris-m-walker.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}