{"podcast":{"title":"Online Marketing Podcast","slug":"online-marketing-podcast-3607993","podcast_index_feed_id":3607993,"rss_url":"https://feeds.captivate.fm/online-marketing-podcast/","website_url":"https://www.onlinemarketingpodcast.com","image_url":"https://artwork.captivate.fm/914e1601-2e90-45e0-bd85-71dd3dbd13be/97428f20-6976-11ec-bb8b-b17b3a52c08b.png","author":"Paul Pruitt","episode_count":1627,"summary":"Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com","last_synced_at":"2026-06-21T10:22:01.257347+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993"},"episode":{"title":"Nugget: The Key to Understanding Your Audience Better","slug":"nugget-the-key-to-understanding-your-audience-better","published_at":"2026-06-11T11:00:00+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-the-key-to-understanding-your-audience-better","show_page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993","url":"https://www.onlinemarketingpodcast.com","audio_url":"https://episodes.captivate.fm/episode/cdcdcf79-d7d5-414d-8c89-62a11d5da06a.mp3","summary":"What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability? When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way. Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference. It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?” Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook : @realpaulpruitt & @real melissapruitt","meta_description":"What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic…","key_points":[],"chapters":[],"topics":[],"duration_seconds":257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-marketing-podcast-3607993/episodes/nugget-the-key-to-understanding-your-audience-better/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-the-key-to-understanding-your-audience-better.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}