{"podcast":{"title":"Online Marketing Podcast","slug":"online-marketing-podcast-3607993","podcast_index_feed_id":3607993,"rss_url":"https://feeds.captivate.fm/online-marketing-podcast/","website_url":"https://www.onlinemarketingpodcast.com","image_url":"https://artwork.captivate.fm/914e1601-2e90-45e0-bd85-71dd3dbd13be/97428f20-6976-11ec-bb8b-b17b3a52c08b.png","author":"Paul Pruitt","episode_count":1627,"summary":"Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com","last_synced_at":"2026-06-21T10:22:01.257347+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993"},"episode":{"title":"Nugget: Get Clear on What Your Audience Actually Wants","slug":"nugget-get-clear-on-what-your-audience-actually-wants","published_at":"2026-05-14T11:00:00+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-get-clear-on-what-your-audience-actually-wants","show_page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993","url":"https://www.onlinemarketingpodcast.com","audio_url":"https://episodes.captivate.fm/episode/afe486cf-6a35-4d7f-9e63-efbbd7f41009.mp3","summary":"6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how! What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them? Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them. Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook : @realpaulpruitt & @realmelissapruitt","meta_description":"6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":212,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-marketing-podcast-3607993/episodes/nugget-get-clear-on-what-your-audience-actually-wants/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-get-clear-on-what-your-audience-actually-wants.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}