{"podcast":{"title":"Online Marketing Podcast","slug":"online-marketing-podcast-3607993","podcast_index_feed_id":3607993,"rss_url":"https://feeds.captivate.fm/online-marketing-podcast/","website_url":"https://www.onlinemarketingpodcast.com","image_url":"https://artwork.captivate.fm/914e1601-2e90-45e0-bd85-71dd3dbd13be/97428f20-6976-11ec-bb8b-b17b3a52c08b.png","author":"Paul Pruitt","episode_count":1627,"summary":"Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com","last_synced_at":"2026-06-21T10:22:01.257347+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993"},"episode":{"title":"Nugget: Focus on Building the Right Audience","slug":"nugget-focus-on-building-the-right-audience","published_at":"2026-06-05T11:00:00+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-focus-on-building-the-right-audience","show_page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993","url":"https://www.onlinemarketingpodcast.com","audio_url":"https://episodes.captivate.fm/episode/0d629455-1c98-4b36-9f76-74b12ad9affc.mp3","summary":"When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people. We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway? Give yourself the time and space to build the right foundation. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook : @realpaulpruitt & @real melissapruitt","meta_description":"When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":243,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-marketing-podcast-3607993/episodes/nugget-focus-on-building-the-right-audience/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-focus-on-building-the-right-audience.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}