{"podcast":{"title":"Online Marketing Podcast","slug":"online-marketing-podcast-3607993","podcast_index_feed_id":3607993,"rss_url":"https://feeds.captivate.fm/online-marketing-podcast/","website_url":"https://www.onlinemarketingpodcast.com","image_url":"https://artwork.captivate.fm/914e1601-2e90-45e0-bd85-71dd3dbd13be/97428f20-6976-11ec-bb8b-b17b3a52c08b.png","author":"Paul Pruitt","episode_count":1627,"summary":"Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com","last_synced_at":"2026-06-21T10:22:01.257347+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993"},"episode":{"title":"Nugget: Finding the Right Price for Your Offer","slug":"nugget-finding-the-right-price-for-your-offer","published_at":"2026-04-16T11:00:00+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-finding-the-right-price-for-your-offer","show_page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993","url":"https://www.onlinemarketingpodcast.com","audio_url":"https://episodes.captivate.fm/episode/5e4ae14c-de35-4914-aa04-314a97ede7a2.mp3","summary":"How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? On top of that, consider the perceived value of your offers. An email vs a PDF vs a Facebook live vs 1 on 1 training. Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher. What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible? Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook : @realpaulpruitt & @real melissapruitt","meta_description":"How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":459,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-marketing-podcast-3607993/episodes/nugget-finding-the-right-price-for-your-offer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/nugget-finding-the-right-price-for-your-offer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}