{"podcast":{"title":"Online Marketing Podcast","slug":"online-marketing-podcast-3607993","podcast_index_feed_id":3607993,"rss_url":"https://feeds.captivate.fm/online-marketing-podcast/","website_url":"https://www.onlinemarketingpodcast.com","image_url":"https://artwork.captivate.fm/914e1601-2e90-45e0-bd85-71dd3dbd13be/97428f20-6976-11ec-bb8b-b17b3a52c08b.png","author":"Paul Pruitt","episode_count":1627,"summary":"Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com","last_synced_at":"2026-06-21T10:22:01.257347+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993"},"episode":{"title":"Building Memberships That Stand the Test of Time — Interview with Membership Pioneer Cathy Hay","slug":"building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay","published_at":"2026-04-27T11:00:00+00:00","page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay","show_page_url":"https://stenobird.com/podcast/online-marketing-podcast-3607993","url":"https://www.onlinemarketingpodcast.com","audio_url":"https://episodes.captivate.fm/episode/1b579473-5a9e-4860-aa8f-dedd52a09b49.mp3","summary":"In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members. We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning. Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams. She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again. It’s about nurturing creativity, improving mental health, and bringing the weird kids home. Find the full show notes here: https://onlinemarketingpodcast.com/building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay/ Resources: FoundationsRevealed - an online membership community where you can learn all the skills you need to create the eccentric wardrobe you've always wanted. Founder Cathy Hay and the Foundations Revealed team are passionate about helping makers to learn together, stay inspired and positive, maximize their skills and realize their sewing dreams. Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creat…","meta_description":"In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay. Cathy is sharing her experience and the valuable le…","key_points":[],"chapters":[],"topics":[],"duration_seconds":728,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/online-marketing-podcast-3607993/episodes/building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/online-marketing-podcast-3607993/building-memberships-that-stand-the-test-of-time-interview-with-membership-pioneer-cathy-hay.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}