{"podcast":{"title":"One Knight in Product","slug":"one-knight-in-product-2167718","podcast_index_feed_id":2167718,"rss_url":"https://feed.podbean.com/oneknightinproduct/feed.xml","website_url":"https://www.oneknightinproduct.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/9430434/One_Knight_in_Product_Logo_Reboota5kns.jpg","author":"One Knight in Product","episode_count":273,"summary":"This is a podcast for people interested in building or designing tech products. At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery. Come and listen to some great conversations and get inspired! Listen on your favourite podcast app or on https://www.oneknightinproduct.com","last_synced_at":"2026-07-26T14:17:42.792089+00:00","page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718"},"episode":{"title":"CPO Stories: Katya Denike - Holland & Barrett","slug":"cpo-stories-katya-denike-holland-barrett","published_at":"2025-09-08T19:35:01+00:00","page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-katya-denike-holland-barrett","show_page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718","url":"https://oneknightinproduct.podbean.com/e/cpo-stories-katya-denike-holland-barrett/","audio_url":"https://mcdn.podbean.com/mf/web/xkmngqfz2cwdiev4/E258-Katya-Denike.mp3","summary":"In this episode, I speak with Katya Denike, Chief Product Officer at Holland & Barrett, the 150-year-old health and wellness retailer that has become a household name on the UK high street. Having previously worked at McKinsey, Yandex, Ozon, and Beyond 100, she now leads Holland & Barrett's ambitious digital transformation - helping the company evolve from a traditional retailer into a global wellness ecosystem. We cover a lot, including: Transforming a heritage retailer: Holland & Barrett is delivering double-digit growth through a sweeping digital and cultural transformation, investing in everything from supply chain systems to customer-facing apps. Global vs local: The company builds strong global digital capabilities (like search and e-commerce infrastructure) while tailoring ~20% of the experience for each market to meet regulatory and customer needs. High street resilience: Despite doom-and-gloom headlines, Holland & Barrett is thriving by focusing on product-market fit, preventative healthcare, and efficient tech-enabled operations. The app transformation: Taking the mobile app in-house turned it from a struggling third-party product (<5% of digital revenue, 3-star rating) into a core strategic channel (>30% revenue share, 4.5+ rating). Internal product management is sexy too: Katya insists that logistics, pricing systems, and data management are some of the most rewarding areas for product managers, enabling everything else to work. Team structure: Around 100 people in product, design, and research, split between \"firm foundations\" (core systems) and \"omnichannel customer experience\", plus a small but mighty product ops team. Leadership leap: Moving into her first CPO role was daunting, but support from her manager pushed her to take the l…","meta_description":"In this episode, I speak with Katya Denike, Chief Product Officer at Holland & Barrett, the 150-year-old health and wellness retailer that has become…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2884,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/one-knight-in-product-2167718/episodes/cpo-stories-katya-denike-holland-barrett/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-katya-denike-holland-barrett.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}