{"podcast":{"title":"On Your Terms®","slug":"on-your-terms-4083141","podcast_index_feed_id":4083141,"rss_url":"https://feeds.captivate.fm/onyourterms/","website_url":"https://samvanderwielen.com","image_url":"https://artwork.captivate.fm/dcf17a6c-be5f-433f-9d97-06a949624bbe/Zw_iksMdISlQbnieoMtiZJjQ.jpg","author":"Sam Vander Wielen","episode_count":307,"summary":"A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and \"always be on.\" I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and lifestyle boundaries that keep my business profitable without stealing my peace. Whether you're building your first six figures or scaling past seven, this show will help you grow your revenue without sacrificing your presence, your sleep, or your sanity. Because success isn't just about how much you make—it's about having the freedom to actually enjoy your life. New to my world? I’m a lawyer-turned-entrepreneur who built an 7-figure digital product business helping thousands of founders legally protect and grow their online businesses. These days, I’m here to share not just the legal clarity but the lessons, stories, and strategies that make business and life more fulfilling. I'm the author o…","last_synced_at":"2026-07-27T18:21:15.191906+00:00","page_url":"https://stenobird.com/podcast/on-your-terms-4083141"},"episode":{"title":"283. How I Actually Decide What to Send My Email List (Even When I Have No Idea)","slug":"283-how-i-actually-decide-what-to-send-my-email-list-even-when-i-have-no-idea","published_at":"2026-04-06T09:30:00+00:00","page_url":"https://stenobird.com/podcast/on-your-terms-4083141/283-how-i-actually-decide-what-to-send-my-email-list-even-when-i-have-no-idea","show_page_url":"https://stenobird.com/podcast/on-your-terms-4083141","url":"https://samvanderwielen.com","audio_url":"https://episodes.captivate.fm/episode/809f18bc-394f-48fa-a077-05df6649b689.mp3","summary":"If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you. I've been sending my weekly newsletter, Sam's Sidebar, consistently for years, and in this episode, I'm pulling back the curtain on exactly how I decide what to write every single week. Including the time I scrapped a completely finished email the morning it was supposed to go out, wrote something raw and real in about five minutes, and watched my inbox light up with replies all day long. This is the behind-the-scenes process I use to make email feel less like a chore and more like one of the most powerful, reliable tools in my business. In this episode, you'll hear… Why I always start by zooming out on my business before I write a single word How to reverse engineer your email from your call to action so everything you write actually has a point Why your call to action doesn't always have to be a sale (and what to do between launches) The one habit that makes finding topics infinitely easier, even when your brain is totally blank How I turned a frustrated, throw-it-all-out moment into one of my most-responded-to emails ever Click here to find the full show notes and transcript for this episode. EPISODE RESOURCES: Get Sam’s free weekly newsletter, Sam’s Sidebar Get your copy of Sam's book When I Start My Business, I'll Be Happy If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here . Click here to be notified when new episodes of On Your Terms® come out CONNECT: Get Sam's weekly newsletter, Sam's Sidebar Follow Sam on Instagram Follow Sam on YouTube Subscribe to Sam's Substack , Beyond Business Take Sam's free legal workshop \"5 Steps to Legally Protect & Grow Your Online Business\" DISCLAIMER","meta_description":"If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you. I've been sending my weekly newslette…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1808,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/on-your-terms-4083141/episodes/283-how-i-actually-decide-what-to-send-my-email-list-even-when-i-have-no-idea/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/on-your-terms-4083141/283-how-i-actually-decide-what-to-send-my-email-list-even-when-i-have-no-idea.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}