{"podcast":{"title":"Novel Marketing","slug":"novel-marketing-569504","podcast_index_feed_id":569504,"rss_url":"https://rss.buzzsprout.com/2253681.rss","website_url":"https://www.authormedia.com/","image_url":"https://storage.buzzsprout.com/t517no6u8005rzmh9h7dqd6pbib2?.jpg","author":"Thomas Umstattd Jr.","episode_count":497,"summary":"The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/novel-marketing-569504"},"episode":{"title":"Rules for Book Advertising with David Gaughran","slug":"rules-for-book-advertising-with-david-gaughran","published_at":"2026-05-06T07:00:00+00:00","page_url":"https://stenobird.com/podcast/novel-marketing-569504/rules-for-book-advertising-with-david-gaughran","show_page_url":"https://stenobird.com/podcast/novel-marketing-569504","url":"https://www.authormedia.com/15-rules-for-book-advertising-with-david-gaughran/","audio_url":"https://www.buzzsprout.com/2253681/episodes/19124394-rules-for-book-advertising-with-david-gaughran.mp3","summary":"The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click. If your ads generate even a few pennies of net profit, you can run them until you've sold tens of thousands of books. But if you're losing money, no amount of spending will fix it. In this week's episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back. Here's a taste of what you’ll ...","meta_description":"The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click. If your ads generate even a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/novel-marketing-569504/episodes/rules-for-book-advertising-with-david-gaughran/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/novel-marketing-569504/rules-for-book-advertising-with-david-gaughran.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}