{"podcast":{"title":"Not Just A Pony Ride","slug":"not-just-a-pony-ride-3546064","podcast_index_feed_id":3546064,"rss_url":"https://anchor.fm/s/49ea8dd4/podcast/rss","website_url":"https://www.hetrauniversity.org","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/12301085/12301085-1704479807080-b2ae677e74d4f.jpg","author":"HETRA","episode_count":163,"summary":"Ever wanted to know more about Equine-Assisted Services (EAS) and Therapies? Join us as we explore the industry. Hear valuable education for instructors & therapists, insight into business strategies, and all the reasons why horses are so impactful for our mental & physical health. This podcast is presented by Heartland Equine Therapeutic Riding Academy (HETRA), with over 35 years of experience in the EAS industry. Get all of our resources here: https://notjustaponyride.my.canva.site/linkinbio","last_synced_at":null,"page_url":"https://stenobird.com/podcast/not-just-a-pony-ride-3546064"},"episode":{"title":"149. How do we fund our horses?  Campaign and Sponsorship Ideas","slug":"149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas","published_at":"2026-02-20T17:06:56+00:00","page_url":"https://stenobird.com/podcast/not-just-a-pony-ride-3546064/149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas","show_page_url":"https://stenobird.com/podcast/not-just-a-pony-ride-3546064","url":"https://podcasters.spotify.com/pod/show/notjustaponyride/episodes/149--How-do-we-fund-our-horses---Campaign-and-Sponsorship-Ideas-e3faue6","audio_url":"https://anchor.fm/s/49ea8dd4/podcast/play/115750790/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-19%2Fda35cf28-854b-0a35-e892-c46909e3c5bf.mp3","summary":"In equine-assisted services, our horses make everything possible—but funding their care can be one of the biggest ongoing challenges programs face. In this episode, Edye Godden CEO of HETRA shares practical, sustainable ways to fund the horses who serve our participants, including campaigns and sponsorship models that are impactful without placing constant demands on staff time. A highlight of the conversation is HETRA’s creative and highly successful Horse of the Year Race—a campaign that has become instrumental in funding horse care while building meaningful relationships with donors. This episode is full of realistic ideas, mindset shifts, and proven strategies to help you support your herd in a way that’s both effective and sustainable. Get access to HETRA’s sponsorship levels and details at Patreon: patreon.com/notjustaponyride Edye’s Trail to Sustainability Mini Course: https://hetrauniversity.mykajabi.com/TrailtoSustainabilityMiniCourse Join us for HETRA University Live online or inperson March 6-7: https://hetrauniversity.mykajabi.com/HULStridesForward","meta_description":"In equine-assisted services, our horses make everything possible—but funding their care can be one of the biggest ongoing challenges programs face. In thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2006,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/not-just-a-pony-ride-3546064/episodes/149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/not-just-a-pony-ride-3546064/149-how-do-we-fund-our-horses-campaign-and-sponsorship-ideas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}