{"podcast":{"title":"Niche Pursuits Podcast: Find Your Next \"Niche\" Business Idea!","slug":"niche-pursuits-podcast-find-your-next-niche-business-idea-315097","podcast_index_feed_id":315097,"rss_url":"https://nichepursuits.libsyn.com/rss","website_url":"http://www.nichepursuits.com","image_url":"https://static.libsyn.com/p/assets/1/9/6/5/1965b85d8d56f19abafc7308ab683e82/Podcast_1_1.png","author":"Spencer Haws","episode_count":623,"summary":"Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more. Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!","last_synced_at":"2026-09-10T04:17:52.536085+00:00","page_url":"https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097"},"episode":{"title":"How Vi Wickam Uses 2 Search Channels for Smarter Business Growth","slug":"how-vi-wickam-uses-2-search-channels-for-smarter-business-growth","published_at":"2026-04-01T14:30:00+00:00","page_url":"https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/how-vi-wickam-uses-2-search-channels-for-smarter-business-growth","show_page_url":"https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097","url":"https://nichepursuits.libsyn.com/how-vi-wickam-uses-2-search-channels-for-smarter-business-growth","audio_url":"https://pdcn.co/e/traffic.libsyn.com/secure/nichepursuits/V_Wickham_Podcast_Au.mp3?dest-id=97200","summary":"Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/ ! Links & Resources Visit Wizard of Ads Online: https://www.wizardofadsonline.com/ Connect with Vi: https://www.linkedin.com/in/viwickam/ Follow and join Vi here: https://www.facebook.com/vi.wickam Watch The Fiddler's performances: https://www.youtube.com/vithefiddler Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code \"Podcast\" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative","meta_description":"Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to inves…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2663,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/episodes/how-vi-wickam-uses-2-search-channels-for-smarter-business-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/niche-pursuits-podcast-find-your-next-niche-business-idea-315097/how-vi-wickam-uses-2-search-channels-for-smarter-business-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}