{"podcast":{"title":"Next Level Facebook Ads Podcast","slug":"next-level-facebook-ads-podcast-751370","podcast_index_feed_id":751370,"rss_url":"https://fbadspodcast.libsyn.com/rss","website_url":"http://www.philgrahamdigital.com","image_url":"https://static.libsyn.com/p/assets/4/d/1/0/4d10dcc8fa8c22da/Copy_of_Copy_of_Copy_of_THE.png","author":"phil@philgrahamdigital.com","episode_count":100,"summary":"Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!","last_synced_at":"2026-06-24T06:19:45.197610+00:00","page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370"},"episode":{"title":"EP 476: The Hidden Cost of Chasing Cheap Leads","slug":"ep-476-the-hidden-cost-of-chasing-cheap-leads","published_at":"2026-06-23T16:00:00+00:00","page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-476-the-hidden-cost-of-chasing-cheap-leads","show_page_url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370","url":"https://fbadspodcast.libsyn.com/ep-476-the-hidden-cost-of-chasing-cheap-leads","audio_url":"https://traffic.libsyn.com/secure/fbadspodcast/Next_Level_Facebook_Ads_Podcast_Episode_476.mp3?dest-id=514243","summary":"Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com","meta_description":"Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads…","key_points":[],"chapters":[],"topics":[],"duration_seconds":469,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-level-facebook-ads-podcast-751370/episodes/ep-476-the-hidden-cost-of-chasing-cheap-leads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-level-facebook-ads-podcast-751370/ep-476-the-hidden-cost-of-chasing-cheap-leads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}