{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Why the NFL is Leaning So Hard on Creators - with Ian Trombetta","slug":"why-the-nfl-is-leaning-so-hard-on-creators-with-ian-trombetta","published_at":"2026-01-20T10:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/why-the-nfl-is-leaning-so-hard-on-creators-with-ian-trombetta","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/how-the-nfl-dominates-the-creator-economy-with-ian-trombetta-G7_LoBsh","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/audio/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/af5c3061-ab0d-4bce-af23-1d57b857ff5c/audio/faa0164f-463c-4ec0-9a84-51d0e74c6f3d/default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"In this week's episode of Next in Media, I sat down with Ian Trombetta, SVP of Social Influencer and Content Marketing for the NFL. We dove deep into how the league is winning the creator economy by building long-term partnerships with rising stars like Kai Cenat, Sketch, and Mr. Beast. Ian shared how his team identifies talent before they blow up, creating authentic relationships that benefit both the creators and the NFL's global reach. What struck me most was how the NFL isn't just throwing money at big names - they're investing in momentum and cultural relevance, finding creators who genuinely connect with the next generation of fans.","meta_description":"In this week's episode of Next in Media, I sat down with Ian Trombetta, SVP of Social Influencer and Content Marketing for the NFL. We dove deep into how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1858,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/why-the-nfl-is-leaning-so-hard-on-creators-with-ian-trombetta/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/why-the-nfl-is-leaning-so-hard-on-creators-with-ian-trombetta.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}