{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Why Live Sports and - Bravo (?)  Are Dominating the Upfronts","slug":"why-live-sports-and-bravo-are-dominating-the-upfronts","published_at":"2026-06-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/why-live-sports-and-bravo-are-dominating-the-upfronts","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/why-bravo-and-live-sports-are-dominating-the-upfronts-NYKfwIis","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/1254bae0-8dfd-48c2-8505-3572581349b1/group-item/694d2851-aac0-47ec-b041-5c80f6296550/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"NBCUniversal is transforming the fragmented television market by leveraging the year-round community power of reality TV, programmatic precision in live sports, and real-time AI-driven ad insertion to deliver rapid, full-funnel performance metrics for brands.","meta_description":"NBCUniversal is transforming the fragmented television market by leveraging the year-round community power of reality TV, programmatic precision in live s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1170,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/why-live-sports-and-bravo-are-dominating-the-upfronts/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/why-live-sports-and-bravo-are-dominating-the-upfronts.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}