{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Why Creators Actually Need Brands (And Not The Reverse)","slug":"why-creators-actually-need-brands-and-not-the-reverse","published_at":"2026-07-16T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/why-creators-actually-need-brands-and-not-the-reverse","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/why-creators-actually-need-brands-and-not-the-reverse-6noMihaS","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/3453012c-e8c6-4475-b841-e0669808d45f/group-item/2492e174-d667-42e2-a6cc-dfbc9ea37947/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and why marketers must ruthlessly test effectiveness by cutting underperforming programmatic ad spend.","meta_description":"VaynerX's Jon Morgenstern, breaks down why creators economically depend on brands, how YouTube is dominant enough to shatter traditional media silos, and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1449,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/why-creators-actually-need-brands-and-not-the-reverse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/why-creators-actually-need-brands-and-not-the-reverse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}