{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"The Digital Banking Company Chime Wants CTV to Work Just Like Meta","slug":"the-digital-banking-company-chime-wants-ctv-to-work-just-like-meta","published_at":"2025-12-17T19:23:27+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/the-digital-banking-company-chime-wants-ctv-to-work-just-like-meta","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/how-nick-fairbairn-and-andy-schonfeld-are-bringing-performance-marketing-to-television-Sm2iJQnO","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/audio/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/dd316e14-b96a-419d-ad20-7b88d422c810/audio/fbb45209-37f5-4be3-aa0f-83b741a84517/default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Nick Farbank (VP Growth Marketing at Chime) and Andy Schofield (CRO at Tatari) discuss how performance brands can successfully scale on television. Chime shifted from spending 80% of its budget on Facebook and Google to developing a sophisticated TV strategy that treats the medium as a performance channel, not just brand awareness. The pandemic accelerated this shift when major advertisers exited, opening premium inventory at discounted rates. They explain how \"performance TV\" measures full-funnel impact from awareness to conversions using spike attribution and media mix modeling. Key insights include: linear TV still delivers strong results (especially live sports at 75% discounts); pure direct response eventually hits a \"DR Valley of Death\" requiring brand investment; creative and smart placement matter more than expensive precise targeting (which can cost 2-3x CPMs); and while shoppable/interactive TV shows promise, it remains marginal—the real opportunity is in AI-generated creative variations. The conversation emphasizes that TV success requires the same rigor as digital channels, starting with lower-funnel performance metrics and gradually expanding to full-funnel brand building as budgets scale.","meta_description":"Nick Farbank (VP Growth Marketing at Chime) and Andy Schofield (CRO at Tatari) discuss how performance brands can successfully scale on television. Chime…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1661,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/the-digital-banking-company-chime-wants-ctv-to-work-just-like-meta/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/the-digital-banking-company-chime-wants-ctv-to-work-just-like-meta.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}