{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Media Predictions for 2026 with Evan Shapiro","slug":"media-predictions-for-2026-with-evan-shapiro","published_at":"2026-01-06T10:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/media-predictions-for-2026-with-evan-shapiro","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/media-predictions-for-2026-with-evan-shapiro-WEEd3Jil","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/audio/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/1c32f873-0d9f-4869-9094-80739dcf360f/audio/b2e87746-4404-49dd-bf5b-b321576f2158/default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"I sat down with Evan Shapiro, the legendary media cartographer and author of the must-read substack Media War and Peace, to kick off 2026 with bold predictions about where our industry is heading. Evan didn't hold back as he unpacked the tension between AI-driven automation and the raw authenticity that makes creators so powerful. We explored how scale and reach are becoming vanity metrics, while fandom and engagement are what truly matter now. From Under Armor to Procter & Gamble, major brands are launching their own content channels and becoming creators themselves rather than just renting influencers. This isn't your typical brand content strategy, this is a fundamental shift in how marketing dollars flow.","meta_description":"I sat down with Evan Shapiro, the legendary media cartographer and author of the must-read substack Media War and Peace, to kick off 2026 with bold predic…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1832,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/media-predictions-for-2026-with-evan-shapiro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/media-predictions-for-2026-with-evan-shapiro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}