{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Inside the Ad Tech Alternative Saving Brands Millions","slug":"inside-the-ad-tech-alternative-saving-brands-millions","published_at":"2026-07-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/inside-the-ad-tech-alternative-saving-brands-millions","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/inside-the-ad-tech-alternative-saving-brands-millions-9pleoSpF","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/c2b02471-5d90-4252-931d-03a388da8108/group-item/9f999109-27b9-4f1b-81e3-8fa0b06d25f1/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing premium sports inventory and eliminating costly programmatic fees.","meta_description":"Discover how direct-buying infrastructure, first-party data clean rooms, and large language models are transforming streaming TV advertising by maximizing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":869,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/inside-the-ad-tech-alternative-saving-brands-millions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/inside-the-ad-tech-alternative-saving-brands-millions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}